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The european context
Exhibitions and events are an extremely high value market in Europe. As reported by UFI ‘the Global Association of the Exhibition Industry’, indicators show that the European Exhibition industry accounts for approximately 31%* of the global downstream revenue, square metres sold, exhibitors and visitors. The context in which Expo2Expo will take place couldn’t be better: to date, there is no space in Europe dedicated to the thousands of operators that create value, employment and downstream revenue every year.